TOP OF THE RANGE
BRAND EXPERIENCE
To a one-stop platform for all Absolut Brand Education & Advocacy
Advocacy Programs
A carefully curated portfolio of training programs, including the original Absolut Akademi we have been running since 1990, new digital programs and more.
The Knowledge
A comprehensive Absolut knowledge platform including all relevant and detailed information about our master brand and all our other expressions.
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Educational Tools
Inspiring presentations and assets to educate and engage our Brand Ambassadors in market to conduct tastings and find the best solutions for Absolut to win with consumers, building equity and loyalty.
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